Privacy Policy

Last updated: 14 September 2026

This Privacy Policy explains how A Taste of Decadence by Louise collects, uses, stores and shares personal information when you visit this website, submit an enquiry or become a client.

1. Who I am

A Taste of Decadence by Louise is operated by Louise Hayes, a sole trader based at Rua José da Costa Guerreiro, 55D, 8100-070 Boliqueime, Loulé, Faro, Portugal.

I am the data controller responsible for the personal information described in this policy. For privacy enquiries, please use the Contact form.

2. Information I may collect

Depending on how you interact with me, I may collect:

• Your name, email address, telephone number and billing details.
• Your partner's name and the contact details of a wedding planner, venue contact or another person involved in your wedding.
• Your wedding or event date, venue, guest numbers, budget range and the services you are considering.
• Your cake ideas, preferences, design notes and information about your wedding style.
• Pinterest links, mood boards, photographs and other inspiration you choose to upload.
• Dietary requirements, intolerances or allergy information you choose to provide.
• Details connected with proposals, bookings, invoices, payments, cake tastings, delivery and setup.
• Emails, form responses and other communications between us.
• Technical information such as your IP address, browser, device and interaction with this website.

If you provide information about another person, such as your partner, planner or venue contact, please make sure you have their permission to share it.

Please do not upload payment card details, passwords, identity documents or other information I have not requested.

3. How I collect information

I may collect information:

• Directly from you when you submit an enquiry, email me, complete a questionnaire, use your client portal or make a booking.
• From someone acting on your behalf, such as your partner or wedding planner.
• From venues or suppliers where this is needed to arrange delivery and setup.
• Automatically through Shopify, cookies and similar website technologies.
• From service providers used to manage enquiries, bookings, payments and communications.

4. Why I use your information

I use personal information to:

• Review your enquiry and check availability.
• Send information about my services, including The Art of Decadence.
• Prepare proposals, quotes and design recommendations.
• Create and manage your Dubsado project and client portal.
• Provide cake tastings and create, deliver and set up your order.
• Communicate with you, your planner, venue or relevant suppliers.
• Issue invoices, confirm payments and maintain financial records.
• Manage food safety and dietary information.
• Protect my business, prevent misuse and establish or defend legal claims.
• Meet legal, accounting, tax and regulatory obligations.
• Maintain and improve the security and performance of this website.

5. Legal bases for processing

I rely on one or more of the following legal bases:

• Steps before entering a contract when I respond to your enquiry, assess availability or prepare a proposal.
• Performance of a contract when you book and I provide the agreed services.
• Legal obligations including tax, accounting, food safety and regulatory requirements.
• Legitimate interests in managing my business, communicating with clients, maintaining records, protecting my work and handling possible claims.
• Consent where required, including for non-essential cookies, optional marketing or the processing of dietary and allergy information which may reveal health information.

Submitting an enquiry does not add you to a general marketing list. Service emails connected with your enquiry or booking are not marketing emails.

Some administrative messages may be sent automatically, such as confirmation of your enquiry or delivery of The Art of Decadence. These automations do not decide whether I accept a commission. I personally review enquiries and make booking decisions.

6. Dubsado and wedding enquiries

I use Dubsado as my client relationship management system. Information entered into my enquiry form may be stored in Dubsado and used to create a project, send emails, provide documents, issue proposals and invoices, collect questionnaire responses and manage your client portal.

Dubsado processes this information on my behalf. You can read the Dubsado Privacy Policy.

7. Dietary and allergy information

Dietary requirements and allergy information may reveal information about a person's health. I use this information only when needed to discuss, assess and supply food safely.

Where required, I will ask for explicit consent before processing this information. It may be shared with a venue, planner or supplier only when necessary for your order or for food safety. It is not used for marketing or profiling.

A Taste of Decadence by Louise is not an allergy-free environment. Further information about ingredients, allergens and cross-contamination is provided separately during the booking process.

8. Who may receive your information

I may share limited personal information with:

• Shopify, which hosts this website and provides store, security and privacy functions.
• Dubsado, which manages enquiries, projects, forms, client portals, documents, workflows and invoices.
• Google services, where used for business email, file storage, calendars or website tools.
• Payment providers such as Stripe, Revolut, Wise or banking providers, depending on the payment method selected.
• Wedding planners, venues and relevant suppliers when needed to arrange delivery, setup or another part of your order.
• Professional advisers such as accountants, insurers or legal advisers where necessary.
• Public authorities where disclosure is required by law.

I share only the information reasonably needed for the relevant purpose. I do not sell personal information.

Shopify may also process information for its own purposes. You can learn more through the Shopify Privacy Portal.

9. Payments

Payments may be handled by third-party payment providers. I do not receive or store complete payment card details processed through those services. I may receive payment confirmations, transaction references, billing information and the amount paid.

10. International transfers

Some service providers may process or store information outside Portugal or the European Economic Area. Where this happens, I rely on safeguards recognised under applicable data protection law, such as adequacy decisions or approved contractual protections.

11. How long I keep information

• Enquiries which do not become bookings are normally retained for up to 24 months after the last meaningful contact, unless there is a reason to keep them for longer or you ask me to delete them sooner.
• Booking, design and project records are normally retained for up to five years after the wedding or event where needed for business records or possible legal claims.
• Invoices, payment records and supporting tax documents are retained for the period required by Portuguese law, which is generally 10 years.
• Dietary and allergy information is deleted or anonymised once it is no longer needed, unless it must be retained for a legal obligation or possible claim.
• Information used with your consent is retained until the consent is withdrawn or the information is no longer required.

Some information may remain temporarily in secure backups before being deleted through the normal backup cycle.

12. Cookies and website information

This website uses cookies and similar technologies needed for security, navigation and store functions. With your permission, additional cookies may be used for analytics, performance or marketing.

You can manage available choices through the cookie or privacy controls displayed on the website. Disabling certain cookies may affect how parts of the website work.

13. Your rights

Subject to applicable law, you may have the right to:

• Request access to your personal information.
• Ask for inaccurate information to be corrected.
• Ask for information to be deleted.
• Restrict or object to certain processing.
• Receive certain information in a portable format.
• Withdraw consent at any time where processing relies on consent.
• Complain to a data protection authority.

Withdrawing consent does not affect processing which took place before the withdrawal. Some information cannot be deleted immediately where it must be retained for tax, contractual or legal reasons.

To exercise your rights, use the Contact form. I may need to confirm your identity before completing a request.

You may also contact Portugal's supervisory authority, the Comissão Nacional de Proteção de Dados.

14. Security

I take reasonable steps to protect personal information against loss, unauthorised access, misuse or disclosure. No website, email service or online storage system can be guaranteed completely secure.

15. Third-party links

This website may link to Pinterest, Instagram, payment providers or other third-party websites. Those services have their own privacy practices and I am not responsible for how they process information once you leave this website.

16. Children's information

My services and enquiry process are intended for adults. I do not knowingly collect personal information directly from children through this website.

17. Changes to this policy

I may update this policy when my services, systems or legal obligations change. The latest version will appear on this page with its updated date.

18. Contact

For questions about this policy or the use of your personal information, contact:

A Taste of Decadence by Louise
Louise Hayes
Rua José da Costa Guerreiro, 55D
8100-070 Boliqueime, Loulé
Faro, Portugal
Enquiries: Contact form